Stop Chasing Channels. Start Crafting Formats.

Everyone’s in the same inboxes, fighting over the same tired feeds, remixing the same templates from 2019. So the obvious question becomes: What’s left?

Every marketing channel sucks right now

Andrew Chen said “Every marketing channel sucks right now.”

And yeah — he’s not wrong. Everyone’s in the same inboxes, fighting over the same tired feeds, remixing the same templates from 2019. Somehow still thinking it’ll break through? That’s delulu, babe.

So the obvious question becomes: What’s left?

And if you’re like me, th…