The 6 most common mistakes startups make in building demand generation

Read this article to learn some mistakes that should be avoided by early stage startups that want to build a solid demand gen strategy.

Demand generation is a broad term that refers to a variety of tactics, strategies, and programs to generate demand, but in a nutshell it means making sure you tell the right people the right thing at the right time, and that your product or service meets their needs.

Not investing time into detailed persona research

One area where some young companies fai…