What’s Your Funnel Actually For?

Hint: Not for reporting. For revealing what’s broken.

Everyone’s got a funnel.

Most are just… calendars in disguise.

The startup default is to build a funnel that looks clean on a slide, tracks “awareness → revenue,” and gets updated every Tuesday at 10 a.m.

But ask anyone what it’s actually telling them, and the answers get foggy. Fast.

Because most funnels don’t generate signal.

They just create motion. Meeti…