Your Next Marketing Hire Shouldn’t Be a Prompt (Unless You Hate Results)

Most people are using AI to do mediocre work faster. The smart ones are using it to do better work differently.

AI in marketing mostly sucks. It floods the internet with soulless sludge, rewrites originality into oatmeal, and convinces lazy teams they’re “innovating” by regurgitating prompts.

But - beneath the noise and fake guru hype there’s a sliver of something real. When used right, AI doesn’t replace your brain. It frees it. It doesn’t generate genius. It acc…