Who am I?
I’m Vika Guseva.
I help B2B SaaS companies, technical founders, and growth teams build go-to-market systems that create pipeline without creating more chaos.
Over the last 10+ years I’ve worked across growth marketing, demand generation, paid acquisition, revenue operations, and marketing systems. Today, most of my work sits at the intersection of GTM strategy, AI automation, and operational execution.
In practice, that means helping companies answer questions like:
• Why isn’t our funnel converting?
• Which channels should we actually invest in?
• What can we automate without breaking everything?
• How do we create more pipeline without hiring five more people?
• Why does our GTM feel harder than it should?
What is this newsletter about?
This newsletter is where I share the ideas, experiments, frameworks, and lessons that come out of that work.
You’ll find practical takes on:
• Agentic GTM and marketing systems
• AI workflows and automation
• Demand generation and pipeline creation
• Positioning and messaging
• Revenue operations
• Growth experiments worth stealing
Some posts are strategic.
Some are tactical.
Some are simply observations from spending too much time inside startups trying to make disconnected systems behave like a revenue engine.
Why subscribe?
Because AI is changing how companies operate.
The winners won’t be the teams using the most tools.
They’ll be the teams building the best systems.
If you’re a founder, GTM leader, or operator trying to grow with less friction, you’ll get practical ideas, tested frameworks, and occasional shortcuts learned the expensive way.
And if you decide you’d rather have someone help build those systems than read about them, you’ll know exactly where to find me.
Less prompting. More pipeline.
