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AI Made Content Faster. It Also Made Brand Voice More Valuable
Why faster AI-generated content is making judgment, expertise and a distinctive point of view more valuable
Jul 23
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Vika Guseva
1
MCP vs API vs CLI: How GTM Teams Connect AI Agents to Tools, Data and Systems
MCP, APIs, SDKs, CLIs, RAG, and gateways: what each does and what your GTM agents should use today.
Jul 22
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Vika Guseva
1
How to Make ChatGPT Recommend Your Product: A Practical AEO Guide for AI Search Visibility
How to measure AI visibility, get cited in AI answers and build an AEO strategy
Jul 16
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Vika Guseva
1
AI Agents for RevOps: 7 GTM Plays That Turn Existing Signals Into Warm Pipeline
Automation made spray-and-pray easier. AI agents can finally make signal-led GTM less manual.
Jul 14
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Vika Guseva
3
1
2026 State of GTM Engineering: Salary, Skills, Tools & Hiring Trends
440 job descriptions point to five different GTM Engineering mandates. Here is how to define the role, benchmark the salary and hire the capability your…
Jul 12
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Vika Guseva
1
AI GTM in 2026: What High-Performing Teams Do Differently
A year ago, GTM teams were still asking whether AI was useful (C’est la vie... feels like a different era!). That question has expired.
Jul 3
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Vika Guseva
1
1
June 2026
The Hidden AI Tax: Why Productivity Gains Turn Into Supervision Work
A practical look at when AI saves time, when it creates supervision work, and why the ROI math often lies politely.
Jun 18
•
Vika Guseva
1
Why More GTM Automation Isn’t Creating More Pipeline
The Signal-to-Pipeline Model for Modern Revenue Teams
Jun 15
•
Vika Guseva
May 2026
Why Your AI Outbound Stack Is Costing You 2–3x More Than It Should (And How to Fix It in 90 Days)
2026 Guide to Upgrading Your Sales Automation Without Ripping Everything Out
May 31
•
Vika Guseva
Most Companies Don’t Need AI Agents
Most companies don’t need AI agents.
May 16
•
Vika Guseva
August 2025
Pricing Playbook for Products That Could Be Forked Tomorrow
AI changes the pricing game. Compute is expensive. Features are easy to copy. And “free forever” is not a business model - it’s an infrastructure burn…
Aug 31, 2025
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Vika Guseva
1
1
5 AI Frameworks to Speed Up Marketing Without Losing Your Mind
I’ve spent years helping technical founders turn “we built a thing” into “we’re getting users.” These five frameworks are my response to all the fuzzy…
Aug 6, 2025
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Vika Guseva
2
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