Why Your AI Outbound Stack Is Costing You 2–3x More Than It Should (And How to Fix It in 90 Days)

2026 Guide to Upgrading Your Sales Automation Without Ripping Everything Out

May 31 • Vika Guseva

Most Companies Don’t Need AI Agents

Most companies don’t need AI agents.

May 16 • Vika Guseva

January 2026

The Biggest Shift in AppSec Isn’t About AI (or CI)

Mapping what’s actually shifting in AppSec, why AI-native IDEs matter earlier than most teams think, and where GTM narratives quietly break.

Jan 16 • Vika Guseva

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August 2025

Pricing Playbook for Products That Could Be Forked Tomorrow

AI changes the pricing game. Compute is expensive. Features are easy to copy. And “free forever” is not a business model - it’s an infrastructure burn…

Aug 31, 2025 • Vika Guseva

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5 AI Frameworks to Speed Up Marketing Without Losing Your Mind

I’ve spent years helping technical founders turn “we built a thing” into “we’re getting users.” These five frameworks are my response to all the fuzzy…

Aug 6, 2025 • Vika Guseva

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July 2025

What’s Your Funnel Actually For?

Hint: Not for reporting. For revealing what’s broken.

Jul 24, 2025 • Vika Guseva

The Rise of the AI-First Marketer: Skills, Systems, and Shifts

AI isn’t replacing marketers. It’s redefining what great looks like.

Jul 17, 2025 • Vika Guseva

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June 2025

What I’d Actually Do at Offline Events in 2025 (If Pipeline Mattered)

Offline events aren’t dead. But most teams still treat them like it’s 2013. Here’s a sharper 2025 playbook built for pipeline, not presence.

Jun 30, 2025 • Vika Guseva

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Stop Chasing Channels. Start Crafting Formats.

Everyone’s in the same inboxes, fighting over the same tired feeds, remixing the same templates from 2019. So the obvious question becomes: What’s left?

Jun 25, 2025 • Vika Guseva

The Banner Barometer Framework: Before You Blame CAC, Check the Creative

So I built one: the Banner Barometer — a practical framework for evaluating static ads, now powered by AI to make the whole process faster, smarter, and…

Jun 20, 2025 • Vika Guseva

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Your Next Marketing Hire Shouldn’t Be a Prompt (Unless You Hate Results)

Most people are using AI to do mediocre work faster. The smart ones are using it to do better work differently.

Jun 17, 2025 • Vika Guseva

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July 2023

5 drivers of marketing strategy for B2B startups

Here are the five lessons I learned while working in hyper-growth B2B SaaS startups and managing a marketing function.

Jul 16, 2023 • Vika Guseva